Add widget/shortcode to sidebar OUTSIDE of the theme

I have a theme that shows a boxed layout. Meaning that on the left and right side there is space where no widget can be placed. I’d like to add advertisement there through a plugin, for this I need to place a shortcode there. How would I accomplish this, where can I start to look?

I’m obviously a beginner and my search here and on google hasn’t brought me the right answer, probably because I don’t know the right keywords to search for.

Happy for any hints 🙂

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