Best option to implement a feature

Sorry about the non descriptive title, but I really can’t think how to word this.

I’m developing a them for a client and in his home, he’s gonna have “cards” (like these https://v4-alpha.getbootstrap.com/components/card/) describing products.

I want to make this so he doesn’t have to mess with code, so I thought about doing a theme option in which he can manage these cards. Would that be the best option? Or a plugin would suit this better?

Is it possible to do this with widgets?

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