Extra product options in Woocommerce

In my book store, I want to add extra features to my product listing such as Publisher, Author etc

I first started creating these in custom attributes. But realised this is not the right way, as this seems to be paired with Variables. Should I be using advanced custom fields instead or a particular plugin?

How can I add custom fields so the template is set to there to enter for each new product and they are also present to do bulk imports?

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