FB tracking transactions as Conversions not purchases

I have a self managed wordpress site, running Woocommerce plugin for shop transactions.

Recently I’ve setup the FB Pixel, but I’m finding that it’s tracking sales as conversions (page views) not purchases. I’ve used the default Facebook for WooCommerce plug in (have also tried with the Facebook for WordPress one too) that they give you, but it feels like something isn’t configured right.

FB tell you its not them (I’m sure it’s never them), which leaves me to prove that it is their problem by proving it’s not my environment.

Has anyone else had this issue or can provide any pointers on where I can start to work out what’s going on?

Thanks!

APB.

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