Woocommerce email variables not working

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I am using Woocommerce emails variables as refered here: https://docs.woocommerce.com/document/automated-follow-up-emails-docs/email-variables-and-merge-tags/

I’ve added the variable {customer_name} to my e-mail template title, but it doesn’t get processed and still shows the same slug in the email I get.

Using the variable:

Result in e-mail:

What do I need to improve?
Best wishes

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