WooCommerce product slug won’t change?

I’m trying to change the default WooCommerce product slug from product to clothing (e.g sample.com/product/denim-jeans becomes sample.com/clothing/denim-jeans.

I’ve changed the settings under Settings > Permalinks to ‘Shop Base’ and tried adding /clothing/ as a custom base but nothing seems to work, the shop page still links to /product/denim-jeans & going to /clothing/denim-jeans redirects there too.

Any ideas?

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