WordPress.com likish deploy

I am developing a new web application, and I have some doubts about how to deploy It.
I’m thinking to provide It as a PaaS, but with the deploy like the one from WordPress.com

So, I want my customers to access an website, signup and then a new instalation of the webapp be created, with a custom subdomain, like wordpress.com

I try to research about this model of deploy, but without luck.

Anyone know how this kind of “deploy” is called, so I can start to learn it, or can recommend a tool or framework for it?

Thanks 🙂

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